While Facebook’s recently announced graph search capability is still being tested in beta mode to a limited number of users, now is the time to figure out what it will mean for you. Facebook founder Mark Zuckerberg is “really proud of it”, and if it works as they anticipate, it will bring a much better way to connect via Facebook. While currently you can only search for the who, graph search adds the capability to add the what and where to the search as well. This means that users will be able to connect with people with more things in common than just where they grew up, the high school they went to or where they work. It will give users the opportunity to connect with people over a common product, service or establishment and share their experiences. Graph search will be a positive improvement for individuals, but for businesses, it will be a two way street.
Performing a search on Facebook currently means you need to know the exact name or business that you are looking for. In order for a business to drive traffic to their Facebook page, they need to provide links to it through other avenues such as their website or blogs. This means that you not only have to find ways to drive traffic to your social media pages, but you have to drive traffic to your website as well. While it all sounds like a complicated process, by looking at social media as a whole of its parts, not just its separate parts, you can create a successful social media plan. Will graph search make it easier for consumers to find your Facebook page? Yes, if they perform a search correctly and you already have an established following on social media.
This leads to another dilemma that businesses may face, the intrinsic value of their Facebook page. While you may have created a page back when “everyone was doing it” and not done anything with it since, there is a good chance that graph search will not do much to help increase your followers. In order to use the new level of “word-of-mouth” advertising you can take advantage of, there has to be activity on your page. If you are guilty of having a Facebook page on life support, now is the time for you to start putting some effort into it before graph search goes live. In order to drive more people to your page via the graph search, you need to have people talking about your page, it is as simple as that.
You now need to determine why you may have a not so successful social media plan. Is it because you do not have the time or the staff to handle it? Are you just not that concerned about social media? No matter what the reason is, understanding how important social media is, especially the upcoming Facebook upgrade, will make you take a much more positive approach to it. There are 167 million people that use Facebook in the United States alone, is your business that profitable that you can afford not to be a part of it? If it is, that is great, but there is no shame in wanting more business. That is why you started a company to begin with, to make a profit. If you do not have time for it, the amount of business you can generate by hiring someone else to handle it for you will pay for itself over and over again. So, there is no excuse why your business should not be taking advantage of the wide reach of Facebook and other social media sites.
Interactive 360, Inc. can help you not only determine what you need to do to expand your online presence, but manage it for you as well. We provide a wide variety of products and services that can turn your successful business into and outstanding business. We provide free consultation and provide you with what you need to help you move into the modern age of advertising and marketing and create a dominate online presence. While you may have created a Facebook page because everyone was doing it, look at some of those businesses that have maintained their page and how many people follow their page. If you are interested in how you can build your business through social media, contact us and we can show you what you are missing. You can email us at support@Interactive360.com or call us at 888-762-7407. Facebook graph search is just the start of the new direction of social media and with over 70 percent of people in the United States online, can you afford to not to give your online presence a makeover?